How to Guarantee Your Digital Marketing Isn’t Falling Short

Social media. Online reviews. Search engine optimization. Website performance. Page speed. Facebook ads. Google... everything.

In today’s fast-paced digital world, it’s hard to catch a customer’s attention, let alone keep it.

Do you know how the average digital consumer perceives your business? Are you wondering how your marketing and digital presence stack up against your competitors'? How often do you think about your business’s online reputation?

To help you answer these questions, we offer a free digital marketing audit.

With this comprehensive report, we’ll delve deep into your business’s digital presence, from Google to independent review sites to social media, all the way down to your own website. We’ll assign a clear-cut letter grade to your performance in each area. But most importantly, the report reveals actionable steps that will bring your planet-positive business to the next level.

This will help you get clear on the areas where you’re falling short, so you can take a targeted approach to improving your marketing strategy. 

Instead of doubling down on the areas you’re already acing, you’ll be able to start paying closer attention to those B’s and C’s that are dragging down your bottom line. What’s more, we’ll help you see the hidden areas for improvement that are all too easy to overlook when you’re on the inside.

 

What Does the Report Include?

Our personalized business report includes a detailed analysis of your business’s performance in the most important aspects of digital marketing.

Listings

Let’s say you’re a family-owned vegan cafe in southern Vermont.

You serve local customers high-vibe food. A frisbee team from a nearby college is caravaning through town on their way to a tournament up north, looking for lunch. Your cafe pops up on Yelp, and they browse the menu. Two are already planning to split the falafel bowl and a vegan milkshake.

But your profile isn’t up to date with your summer hours, opening at 11. According to Yelp, you don’t open until 4. They try to call, but the listed number is the landline for your previous location. That caravan is going straight past your fruity smoothies, on to the pizza place up the road.

Never miss the hungry caravan again.

According to BrightLocal, 80% of consumers lose trust in local businesses if they find incorrect or inconsistent contact data in online listings.

We’ll analyze your digital presence on all major search engines, so you can instantly discover whether you’re searchable, and more importantly, whether the information is accurate. 

Reviews

Word of mouth is one of your most valuable advertising streams. According to a recent Nielsen study, 92% of consumers take the word of family and friends over other forms of marketing. Yet only 6% of marketers feel they have mastered it.

Review sites are the biggest opportunity to take control of your own destiny when it comes to word of mouth marketing.

Use our report to understand where you stand on the public trust scale.

We’ll give you a detailed overview of your business’s reviews across all major sites. You’ll see how recent they are, average scores, and how each of these metrics compares to industry averages.

Then we’ll break it down further into the most important review sites, revealing opportunities to connect with your customer base and boost your standing in the court of public opinion.

 

Social

Are you engaging with the right customers in a meaningful way? Do you have the likes, followers, and content to drive sales? You don’t have to be glued to your Instagram feed or shower your followers with cat videos all day to nail social media marketing.

Unless, of course, that’s your thing. 🐱

In fact, with all the noise on social media, it’s more important than ever to cut through and connect with your audience in a way that highlights your unique value proposition.

My team and I will do the digging to identify simple actions you can take on social media for near and long-term improvements to your engagement and audience size. 

SEO

Do you rise to the top when people search for your business or service? According to research by NYU’s Stern School of Business, 50% of Consumer Packaged Goods growth between 2013 and 2018 came from sustainability-marketed products.

Lyst, the world’s largest fashion search platform, reported a 75% increase in searches for “sustainable” and related terms between 2018 and 2029.

The search histories don’t lie: people care about spending money with businesses that are in line with their values.

Without a solid SEO strategy, your planet-positive business can’t meet these sustainability-minded consumers on the front page of Google’s search results.

We’ll show you how your SEO measures up to your competitors and the most important keywords that you need to target to find the right customers who appreciate your mission.

Website

Let’s say you’re already acing the SEO strategy. You know your target keywords and how to use them. You pop to the top of Google’s first page every time. 

But what happens when Mary, who’s searched for your innovative home composting solution as a birthday gift for her mom, clicks on your website?

All of a sudden, she’s thrown off. Where are you located? Can you ship to her mom’s place in northern Michigan? Not to mention she’s on her phone and the site doesn’t adjust for her smaller screen. She can barely read the product description, let alone your return policy.

Suddenly, all that confidence from Google is shaky. Mary’s not sure she can trust this company with her mom’s gift, and the last thing she wants to deal with is managing a return from miles away.

When you have only fractions of a second to make a first impression on your website, don’t let interested readers down with slow page speeds and a confusing layout.

Our report reveals where you can clean up excess code, optimize for mobile, and create a user experience that has customers returning to your site again and again.

Ads

How do your precious marketing dollars perform?

In 2020, the average consumer is estimated to encounter up to 10,000 advertisements every day. It’s enough to make your head spin, not to mention your customers’. And as that number continues to skyrocket (we only encountered a meager 5,000 ads back in 2017), it can be even harder to stand out in the crowd.

Let us do a deep-dive into Google and Facebook ad performance, including keyword volume, traffic, and how it all affects your marketing spend. Then, we’ll show you how to best reallocate your budget to target higher-priority keywords that make each dollar work harder.

Start using digital ads to tell your brand’s story, rather than add to the thousands of advertisements people see in a day.

How Do You Stack Up?

The most successful marketers have a carefully laid plan to connect with customers in a deeply personal way. But that’s not all; they also constantly test and adjust their strategies according to changes in human behavior, algorithms, and technology.

If you don’t have time to search through every online listing, run a keyword analysis on your SEO performance, or perform website user testing, then leave the analysis and improvements to us. 

To get started, contact us today to request a copy of your complimentary, personalized report.

 

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